Rodgau, 13th September 2017: Seufert Gesellschaft für transparente Verpackungen mbH, a company that counts amongst the European leaders when it comes to individual, exceptional and imaginative packaging solutions, celebrates its 20th company anniversary.
With over 100 employees, Seufert covers the entire value chain, from pre-press stage and product development via screen- and offset printing to embossing, high frequency and gluing departments, everything at the Rodgau site. This is where new trends are set, and individual, transparent and sustainable solutions and concepts are realised at the highest quality, using the latest technology.
The special history of the plastics industry began as early as the 60s for some Seufert employees. We started out in the packaging industry by making folded boxes desirable under the KLARFALTBOX name. We gained great recognition worldwide during the mid-70s with the development and patent registration of the soft bending edge, a high frequency technology that turned the assembly of a plastic folded box into child’s play and also made this transparent technology attractive for industrial filling. From then on, the Klarfaltbox became a valid, transparent alternative for all aspects of the folded box industry.
In 1997, the company started out in its present shape through an asset deal by the employees. At that time, the company took on its present name. Since that time, profits are consistently invested in the latest technologies in all departments, and we continuously confront the changing requirements of the environment and market. “A lot has been achieved, and a lot has been realised over the last 20 years, which all of us in the company can take pride in!”, said Managing Director Thiemo Burkardt, head of Finance & Controlling. “We must continue to work on ourselves, and to keep fit for the future, because the challenges we face will not diminish!”, said the other Managing Director, Thomas Pfaff, head of Sales & Marketing.
Seufert thus uses the opportunity of its 20th anniversary to present its new corporate design. This builds a bridge to the previous brand design and continues to count on the tried and tested colour red, reinterpreted. The emblem and figurehead of the company is also retained - albeit in updated form. The logo, and the stylised folded box remain central elements of the brand profile. The new font is distinctive and contemporary, while being equally timeless. The brand is prioritised through a new pictorial and formal language.
The claim “inspiration beyond packaging“ takes up a proven concept from the past, yet emphasises that the updated strategy of the company includes “more than JUST packaging”. The increasingly international profile, as well as the variety of demanded and offered products are thus taken into account. Customers in search of creative ideas always find the right contact person and the right specialist at the Seufert company.
The stationary already shines with new lustre, while we communicate through image brochure and samples folders in a timely manner. The new marketing campaign, www.seufert.com, is already online and communicates the central messages of the new strategy, as well as the modern zeitgeist, which the Seufert company takes particular pride in. “Our brand profile radiates modernity and self-confidence, and thus matches the self-conception of all employees perfectly. Now we can also show through our public appearance that we are different”, Thomas Pfaff proudly explains this step.
The company looks back on 20 successful years; with the new corporate design, nothing stands in the way of further successful years.