How do customers see their products?
The challenge at the point of sale is to optimally showcase the products while at the same time protecting them from damage. In Kahla's case, the cup and saucer design is decisive for purchasers.
That’s why Seufert Transparente Verpackungen designed the cup to float: The saucer is visible and the floating cup grabs the customer's attention. The idea and design won an award at the 2003 German Packaging Design competition.
- PET insert